You simply can't chance a company by fear, since the method to eliminate fear would be to avoid criticism. And the way to avoid criticism is to relax.The fastest secret weapon to success is usually to look as if you're playing by somebody else's rules, while quietly playing because of your own.Business, that's easily defined - it's other people's money.Being a small businessperson, you've got no greater leverage compared to truth.Individuals will buy anything that is 'one with a customer.'
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